What makes a great commercial? Telling a great story, of course. In the latest Heineken commercial titled “The Entrance” we see a perfect example. This commercial is fun, entertaining, and really creates a world anyone would want to be part of. The visuals could probably hold up on their own, but add in the track “The Golden Age” by Asteroids Galaxy Tour (of iPod commercial fame), and well, Heineken knocked it out of the park with authority. This would have to be in my top 5 most entertaining commercials.
|“The Entrance” - Asteroids Galaxy Tour|
The characters are amusing to say the least; The Texas oil tycoon, the martial artist, and our protagonist – the envy of every man. He makes the “Most interesting man in the world” look like a wallflower. The music is decidedly the pièce de résistance. The upbeat performance and choreography are the icing on the cake. In a word, “Perfection”.