Every year, the best ads from around the world are submitted and judged at the Cannes Lions Advertising Festival in France. Regarded by many as the most prestigious event in the industry, winning here does wonders for ad agency egos. But what does it take to make a winning ad? Obviously it requires creativity, great art direction and a compelling message – to name a few. One ingredient might also be a great tune. We had the chance to view all of the winning ads from the 2010 event and this post showcases how a song can propel an ad from ordinary to Cannes Lion winner. All of these won awards at the festival. The Tropicana ad took top honors from this list winning a Gold Lion.
Into Dust by Mazzy Star – Virgin Media: “Fantastic Journey”
 “Into Dust” - Mazzy Star |
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You’ll Never Walk Alone by Shirley Bassey – Proctor and Gamble: “You’ll Never Walk Alone”
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“You’ll Never Walk Alone” - Shirley Bassey |
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The Great Escape by Patrick Watson – Tropicana: “Arctic Sun”
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“The Great Escape” - Patrick Watson |
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Unchained Melody by The Fleetwoods – BBC Local Radio: “Local Radio”
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“Unchained Melody” - The Fleetwoods |
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Everyday by Carly Comando – Amnesty International: “Death Penalty”
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“Everyday” - Carly Comando |
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She’s Always A Woman by Fefy Dangerfield – John Lewis: “Always A Woman”
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“She’s Always A Woman” - Fefy Dangerfield |
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